Why Rent Guarantee Matters More Than Ever Under Renters’ Rights

From 1 May, the introduction of the Renters’ Rights reforms represents a significant shift in the private rented sector. With greater tenant protections and more regulated possession processes, advisers supporting landlord clients face a growing challenge: how to help landlords protect their rental income when rent arrears arise.

For landlords, the risk isn’t just non payment — it’s the time it can now take to resolve it. As eviction timelines lengthen and legal processes become more complex, unpaid rent can quickly accumulate, putting sustained pressure on cashflow and affordability.

This is where Rent Guarantee insurance becomes a far more important part of the landlord conversation.

Protecting cashflow when timelines extend

Tenant referencing remains essential, but even well screened tenants can experience financial stress during a tenancy — particularly given the ongoing cost of living pressures. Under the new legislative framework, landlords may be required to sustain longer periods without rental income while following the correct legal route.

Assurant’s Rent Guarantee product is designed to address this risk head on, offering:

•    Up to £3,000 per month for up to 12 months in unpaid rent
•    Up to £50,000 in legal expenses cover, providing access to expert support throughout the process

This ensures landlords are not left shouldering ongoing financial losses while waiting for matters to be resolved.

A timely solution for advisers

For brokers and advisers, Rent Guarantee presents a timely opportunity to add value:

•    It supports more robust landlord reviews under the new rules
•    It protects clients from income disruption beyond initial referencing
•    It positions advisers as proactive in helping landlords adapt to regulatory change

With an annual premium of £142, the product offers a compelling risk to reward proposition that is easy to explain and simple to position alongside other landlord protections.

Developed in partnership with Lexelle Ltd, Assurant’s Rent Guarantee solution gives advisers a practical way to help landlord clients navigate the new rental landscape with greater confidence — while strengthening longer term adviser relationships.